UI/UX animations
Animated UI components that bring app interfaces to life, offering Too Good To Go app users a fun, unique and satisfying experience, ultimately improving conversion results.
Working closely with product designers and development teams, we’ve created micro-interactions at the navigation bar, onboarding banners and celebratory badges, among others.
Thanks to Too Good To Go’s global reach, present in 21 countries, these vector animations engage millions of users across iOS and Android.
intros & explainer videos
Motion-driven videos help communicate complex ideas clearly and on-brand, by visualizing abstract concepts and intangible promises.
In collaboration with marketing and product teams, I’ve conceptualised, designed and animated launch videos and explainers. I’m also responsible for making this content scalable, managing translation, adaptation and distribution worldwide accross multiple channels, to reach global audiences in organic and paid media.
branded motion design
These motion graphics are tailored for social platforms, blending brand guidelines with scroll-stopping visuals.
From ideation to export, I work with social and concept teams to deliver assets that drive organic engagement, connecting with millions of followers globally.
marketing campaigns
I produce campaign films end-to-end — from concept and storyboarding to filming and post-production.
Collaborating with photographers, editors, and global marketing teams at Too Good To Go, these films have reached audiences in 21 countries and driven measurable brand impact.
product videos
Branded product videos enhance key app features shine, displaying engaging and unique visuals that guide you through the feature.
Working with product and UX teams, I translate complex flows into short-form content optimised for in-app contexts.
frame-by-frame animation
As my personal favourite, I believe stop-motion and frame-by-frame animations add warmth and human character to brand storytelling.
From music video treatments to brand campaigns, I’ve hand-crafted hundreds of animations frame by frame, rendering iconic visuals that break through the digital barrier between the user and their device, with a tactile, human feel.
I’m Samuel Asenjo, a creative producer and motion designer who makes ideas move, scale and succeed. After 7 years in video production, I’ve crafted motion graphics for branding development and global campaigns, and I manage productions end-to-end, from concepting and pitching to filming, directing and editing.
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